NONE: Re: ONLINE-ADS>> A Rant About Online Sales Reps
Re: ONLINE-ADS>> A Rant About Online Sales Reps
Stefanie L. Nelson (stef_at_sumus.com)
Mon, 5 Oct 1998 19:59:55 -0500 (CDT)
On 10/2, Jennifer Ruffin ranted:
> Call it a bad day or bad week, but I just (and finally)
> finished making my media buys for October and I had the
> hardest time getting the sales reps from the sites where I
> wanted to advertise to call me back!
<snip>
> Has anyone experienced the same thing? How do you get
> responses when you need them?
I hear you, girlfriend. It's hard to find good online reps,
and after 4 years of online media planning and buying
experience, I still only have a small handfull of favorites
that do their job and do it well. I don't know if they are
all overworked, under-payed, or just plain don't care, but
you are not alone in your frustration. My list of peeves
runs a bit longer than yours, however. In addition to not
returning calls or emails, I find it hard to get many reps
to get us timely tracking reports without constant nagging
requests (I've even tried penalizing them with makegoods,
but to no avail). It costs me time and, as a result, my
client money. So, you say, advertise somewhere else? I'd
love to, but these are sites that know we need to be there,
and that's probably the problem.
Stefanie L. Nelson
Media Director
Sumus Interactive
www.sumus.com
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