Re: ONLINE-ADS>> Low CPM's Mean Death

Scott Southwick (scotty_at_liszt.com)
Wed, 7 Oct 1998 14:03:49 -0500 (CDT)

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John Audette <ja_at_mmgco.com> wrote:

>In well established, efficient markets (the stock market for
>example), value is established purely by that old Internet
>publisher bugaboo -- supply and demand. [...]
>
>It's all just Econ 101.

Indeed. The sharply limited amount of quality advertising
space on the web, compared with the endless number of
products and services to be advertised, will keep ad rates
stable for the top-notch publishers. The "high barriers to
entry" (to use Leo Sheiner's term) will keep this group of
sites relatively small.

I believe that most of us on this group are mostly concerned
with that finite set of sites and their finite adspaces.

yrs,
Scotty

Scott Southwick -- scotty_at_liszt.com
Founder, Liszt (http://www.liszt.com/)

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