NONE: Re: ONLINE-ADS>> Low CPM's Mean Death
Re: ONLINE-ADS>> Low CPM's Mean Death
Robert Gordon (bgordon_at_theautochannel.com)
Thu, 8 Oct 1998 21:52:56 -0500 (CDT)
In response to the supply-siders, at some point the
publisher's ROI displaces supply and demand, when that
happens there will be a glut of inventory on sites that cost
nothing to publish and an advertiser demand for precious
inventory on sites where the context in which a company's
advertising is seen matters. By the reactions of the group
these past few months this is already happening, how else
can you explain $75 cpms and $1 cpms. It is beyond me why
some of you out there can't seem to understand that like
print advertising there is a wide range of value to
advertisers in different publications. It is
counterproductive to put a common value on all Internet
impressions. Just as successful print publications as well
as certain areas within those publications demand and
receive higher cpms so too will on-line publications that
reach and can influence the advertisers audience be
compensated for their worth. Enough of this broadstroke
medium cpm discussion.
Robert Gordon
<bgordon_at_theautochannel.com>
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