Re: ONLINE-ADS>> Ratings: What is Optimal?

Jonathan Roy (roy_at_idle.com)
Thu, 8 Oct 1998 21:53:00 -0500 (CDT)

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At 05:50 PM 10/6/98 -0500, jgehman_at_creativelabs.com wrote:

>First and most importantly: USER-CENTRIC, not site-centric,
>page-centric, ad-centric or PC location-centric. That's a
>big deal and no one seems to get it.
>

The problem is, users are so hard to track easily. ;)
Site/page/ad stuff is pretty simple. But unless you have
most users using signups, or tracking accurate demographics
about them with cookies, you can't reliably know which user
is which. If the technical issues weren't as complex, you'd
see more of this done I bet.

>Let's say we have 20 million customers who will have
>interacted with us online a total of about 1.5 billion times
>next year, or roughly 75 data points apiece (flatlined).
>What predictive modeling capabilities do all these data
>points provide?
>

An incredible amount, if you can reliably bind data points
to user-centric information or demographics. But if your
site doesn't require registration, how do you know if
someone roaming around the site is a first time visitor, a
daily visitor, or someone only there once a month? Etc.

-Jonathan

--
Jonathan Roy - roy_at_idle.com - Idle Communications, Inc.


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