NONE: Re: ONLINE-ADS>> A Rant About Online Sales Reps
Re: ONLINE-ADS>> A Rant About Online Sales Reps
Duncan Haberly (duncanh_at_rlc.net)
Sat, 10 Oct 1998 10:03:56 -0500 (CDT)
>First, On 10/2, Jennifer Ruffin ranted:
>
>> Call it a bad day or bad week, but I just (and finally)
>> finished making my media buys for October and I had the
>> hardest time getting the sales reps from the sites where I
>> wanted to advertise to call me back!
I run an ISP that hosts sites and runs online stores for a
variety of entities, including the Dave Matthews Band. We
also have a merchandising and fulfillment warehouse that
handles telephone and internet orders from the online
stores. I have been lurking here for a couple of weeks and
have spent most of the time trying to divine which acronym
means what.
Anyway, the reason I started lurking is that I have several
clients that want me to handle their internet advertising
for them. In preparation, I have read several books on net
advertising and whatever I can find on the net. I am, for
better or worse, ready to enter the advertising fray.
Unfortunately, I can't seem to get the big ad networks or
major sites to respond to requests (phone or e-mail) to do
business.
In my defense, I am not "kicking the tires." In particular,
I have a $20 million gross per annum client who has given me
financial carte blanche to do a branding campaign for his
new products and site. I am ready to buy ads--I just need
someone to tell me what kind of targeting, reporting, and
costs I can expect.
Quite frankly, I have been stunned at the lack of interest I
have faced thus far. I have never had the experience of
having a raft of cash to spend and noone to take it off my
hands.
Duncan Haberly
RLC Internet
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