Re: ONLINE-ADS>> Low CPM's Mean Death

ivan (ivan_at_tudogs.co.za)
Sat, 10 Oct 1998 10:20:57 -0500 (CDT)

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Joel Gehman wrote:

>"I have never found a Web site that turned away an I/O. I
>have never found a Web site I couldn't turn away."

Well, meet one now. We turned down a MS campaign at 0.50
cents per click-thru because they insisted on an above the
fold spot. By me, if they pay by click-thru, it's up to me
to decide where I want to place it!

In fact, this is a good heuristic for publishers. CPM above
the fold, click-thru anywhere you want to place it.

Ivan Weltman,
The TUDgroup
http://www.tudogs.com
http://www.tudols.com
http://www.shopsgalore.com

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