ONLINE-ADS>> MODERATOR's NOTE: Sponsors / Online Ad News

online-ads_at_o-a.com
Mon, 12 Oct 1998 11:44:59 -0500 (CDT)

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Hey all,

Last week three companies sponsored our discussions. I'd
like to take a moment to introduce them.

Want 20-50,000 clicks/month? Sponsor Liszt, one of Yahoo
Internet Life's "10 Net Essential" sites. Slots open include
Books, Chat, Downloads, Jobs, Movies, and News. For more
details, see:

http://www.liszt.com/o-a-offer.html

ClickToBuy is an advanced e-commerce technology allowing
Advertisers to sell products directly from their banners or
images. For more infor, call Michael Tingle at 800-254-9992
or visit:

http://www.hotflyers.com/demo

Double the effectiveness of your next web advertising
campaign. How? With AdKnowledge. For complete details,
visit:

http://ads02.adknowledge.com/SmartBanner/page/9751.4

If you have need for a service these guys can provide,
please consider using them first. Their dollars help make it
possible to bring you the List as a free service.

=============

Now on to a few headlines that have made the rounds lately.
Feel free to send your comments on to the list posting
address (online-ads_at_o-a.com).

Yahoo to buy Yoyodyne
News.com
http://www.news.com/News/Item/0,4,27397,00.html

Netscape Bets Portal Users Will Pay to Play
The Industry Standard
http://www.thestandard.com/articles/display/0,1449,1962,00.html

Online agencies seek identity as borders blur
Ad Age
http://www.adage.com/interactive/articles/19981012/article1.html

DoubleClick forms consumer-tracking unit
Ad Age
http://www.adage.com/interactive/articles/19981005/article3.html

Crusing On the Information Highway
ClickZ
http://www.searchz.com/clickz/100898.shtml

Gathering Intelligence, Not numbers
ClickZ
http://searchz.com/clickz/101298.shtml

More Ads = More Unique Users, NetRatings Finds
IAR
http://www.internetnews.com/IAR/1998/10/1202-ads.html

Best Prospects? Local Site Users, Study Says
IAR
http://www.internetnews.com/IAR/1998/10/1204-best.html

That's it!

richard

--------------------------------------------------------
richard hoy
moderator, online advertising discussion list
director, marketing and client promotions
the tenagra corporation
http://www.tenagra.com/
p: 281.480.6300 | f: 281.480.7715 | e: rhoy_at_tenagra.com
--------------------------------------------------------

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