ONLINE-ADS>> A Rant About Online Sales Reps

Ken Sethney (ksethney_at_sethney.com)
Tue, 13 Oct 1998 10:41:35 -0500 (CDT)

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Ramon Ray <rayramon_at_nyfccs.com> said...

> I think we all have called, faxed or email a company for
> informaiton on them... <snip> Also let's remember the 80/20 rule -
> 80% of the queries we get will not be money generators, 20% will be.
> You got to serve the 100% to keep getting the 20%....

Isn't that one of the main advantages of a corporate website? In the olden
days we called, faxed or emailed a company for information -- but now we
don't have to.

Sales reps in any field simply don't have time to serve low-value
prospects. Fortunately, the Web has given savvy sales departments a way to
give information gatherers the data they need while sales reps deliver
personal service to high-probability prospects.

Ken Sethney
Internet Strategy Coach
http://www.sethney.com

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