NONE: Re: ONLINE-ADS>> A Rant About Online Sales Reps
Re: ONLINE-ADS>> A Rant About Online Sales Reps
Rob Van Slyke _at_ Year2000.com (_at_)
Tue, 13 Oct 1998 10:43:38 -0500 (CDT)
CAROL DAWSON WROTE:
>When will both sites and agencies pay for excellent
>people-not just warm bodies? People who care about the
>client within all levels of media that can educate and reach
>their clients goals.
>
>This started a more than a few years ago when "SOME, not
>all" agencies and ad salesforces became sweat shops to be
>more - efficient. Now we are all paying for it. :(
That's a great question Carol!
This bothers me as well. I consider myself to be more of a
consultant for the sites our company publishes rather than a
salesrep. Too many times a rep firm will call me and ask for
the rate sheet, haggle me for a discount and then place a buy.
When I offer to intelligently analyze their campaign and their
demographics to determine the best placement, they aren't
interested - or I can tell they are playing Solitaire while
I'm yapping. Furthermore, I tell them about other opportunities
on the site and they say they are not interested.
What's up with that? Both are ads. It's just that one isn't a
graphic and requires thought to implement. They obviously
aren't there to get the most out of their campaign. As Carol
said, in many cases it is a sweat shop full of drones knocking
out as many orders as they can with little thought of what is
in the clients best interest. I realize the there are some rep
firms out there that deal exclusively with banner placement, but
NOT ALL OF THEM?
Is it the rep firm not wanting to deal with anything out of the
ordinary or is it that banner advertising is so "new" to most
companies coming online that any other form of online advertising
scares them? In my experience, those who do the more
non-traditional online advertising get better results anyway.
Rob Van Slyke, rob_at_year2000.com
Sponsorship Coordinator
(281) 480-6300 ph, (281) 480-7715 fx
The Year 2000 Information Center, Inc.
http://www.year2000.com/
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