ONLINE-ADS>> pop-up survey company/software?

Corinna Cowles (ccowles_at_stgeorge.com)
Fri, 16 Oct 1998 17:00:21 -0500 (CDT)

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Is there a company or software out there that offers quick
(3 questions) pop-up surveys to branding companies trying to
figure out if branding is working with a particular
site/creative?

I'm in the uncomfortable dilemma of answering the ultimate
question: How do you show that branding works on the
Internet?

I know there was a big debate over the pros & cons of
surveys, but at the end of the day, hard numbers are what
the client has come to expect.

Thanks in advance,

Corinna Cowles
Media Planner/Buyer
The St. George Group
www.stgeorge.com

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