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NONE: ONLINE-ADS>> MODERATOR's NOTE: Sponsors / Online Ad News

ONLINE-ADS>> MODERATOR's NOTE: Sponsors / Online Ad News

online-ads_at_o-a.com
Mon, 19 Oct 1998 16:03:16 -0500 (CDT)

Hey all,

Last week three companies sponsored our discussions. I'd
like to take a moment to introduce them.

Reach more than 1 out of 3 online users through 17 Content
Channels (including News, Business/Finance, Women's
Interest) and name-brand sites such as: Reuters News
Networks, Comedy Central, AT&T WorldNet, Better Homes &
Gardens, Readers Digest, Soap Opera Digest, MapQuest, Talk
City and Garfield. For more details, see:

http://www.247media.com/ad_sales/ad_sbc.htm

Be sure to visit 24/7 Media at booth 401 next week during
the _at_d.Tech conference in New York City!

Internet.com Delivers The Internet Professionals You're
Looking For! Over a million unique users, 75% have purchased
online this past year. Target your message to them, find out
more at:

http://www.internet.com/mediakit/find.html

Double the effectiveness of your next web advertising
campaign. How? With AdKnowledge. For complete details,
visit:

http://ads02.adknowledge.com/SmartBanner/page/9751.4

If you have need for a service these guys can provide,
please consider using them first. Their dollars help make it
possible to bring you the List as a free service.

=============

Now on to a few headlines that have made the rounds lately.
Feel free to send your comments on to the list posting
address (online-ads_at_o-a.com).

Web rivals' plan to merge draws cheers
Ad Age
http://www.adage.com/interactive/articles/19981019/article1.html

Will NetZero Get Past Ground Zero
Industry Standard
http://209.1.23.84/articles/display/0,1449,2097,00.html?1447

The Perilous Business of Measuring the Web
Industry Standard
http://www.thestandard.com/articles/display/0,1449,2130,00.html

Online agencies seek identity as borders blur
Ad Age
http://www.adage.com/interactive/articles/19981012/article1.html

Dis-intermdiation Takes Another Hit
ClickZ
http://searchz.com/clickz/101998.shtml

Oop...RPUU Redux
ClickZ
http://searchz.com/clickz/101598.shtml

The Crest Of A Tide
MC
http://www.marketingcomputers.com/issue/oct98/schrage.asp

Study: Net Advertising Not Doing Well
DM News
http://www.dmnews.com/articles/1998-10-12/2035.html

Sponsorships Popular With Web Advertisers
Internet World
http://www.internetworld.com/print/current/ecomm/19981019-sponsorships.html

Zap Calls the Whole Thing Off
Internet World
http://www.internetworld.com/print/current/news/19981019-zap.html

Zapata reels in Net efforts
News.com
http://www.news.com/News/Item/0,4,27598,00.html?owv

That's it!

richard

--------------------------------------------------------
richard hoy
moderator, online advertising discussion list
director, marketing and client promotions
the tenagra corporation
http://www.tenagra.com/
p: 281.480.6300 | f: 281.480.7715 | e: rhoy_at_tenagra.com
--------------------------------------------------------


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