NONE: ONLINE-ADS>> MODERATOR's NOTE: Sponsors / Online Ad News

ONLINE-ADS>> MODERATOR's NOTE: Sponsors / Online Ad News
Mon, 19 Oct 1998 16:03:16 -0500 (CDT)

Hey all,

Last week three companies sponsored our discussions. I'd
like to take a moment to introduce them.

Reach more than 1 out of 3 online users through 17 Content
Channels (including News, Business/Finance, Women's
Interest) and name-brand sites such as: Reuters News
Networks, Comedy Central, AT&T WorldNet, Better Homes &
Gardens, Readers Digest, Soap Opera Digest, MapQuest, Talk
City and Garfield. For more details, see:

Be sure to visit 24/7 Media at booth 401 next week during
the _at_d.Tech conference in New York City! Delivers The Internet Professionals You're
Looking For! Over a million unique users, 75% have purchased
online this past year. Target your message to them, find out
more at:

Double the effectiveness of your next web advertising
campaign. How? With AdKnowledge. For complete details,

If you have need for a service these guys can provide,
please consider using them first. Their dollars help make it
possible to bring you the List as a free service.


Now on to a few headlines that have made the rounds lately.
Feel free to send your comments on to the list posting
address (

Web rivals' plan to merge draws cheers
Ad Age

Will NetZero Get Past Ground Zero
Industry Standard,1449,2097,00.html?1447

The Perilous Business of Measuring the Web
Industry Standard,1449,2130,00.html

Online agencies seek identity as borders blur
Ad Age

Dis-intermdiation Takes Another Hit

Oop...RPUU Redux

The Crest Of A Tide

Study: Net Advertising Not Doing Well
DM News

Sponsorships Popular With Web Advertisers
Internet World

Zap Calls the Whole Thing Off
Internet World

Zapata reels in Net efforts,4,27598,00.html?owv

That's it!


richard hoy
moderator, online advertising discussion list
director, marketing and client promotions
the tenagra corporation
p: 281.480.6300 | f: 281.480.7715 | e:


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