Re: ONLINE-ADS>> Online Advertising Is Not Enough

Shepherd, Brian (Brian.Shepherd_at_fmr.com)
Mon, 19 Oct 1998 16:36:56 -0500 (CDT)

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KEN JENKS WROTE:

>This points out the futility of banner ads. You -- the one
>reading this. You're a banner ad guru, aren't you? Can you
>name the products from the last three banner ads you saw?
>No? I thought not.

Not sure what point you're trying to make here. So what?
Can you name the products of the last three TV commercials
you saw? How about the last three print ads or radio spots?
How about the last three DM pieces? Be honest Ken, you
can't either. But, that doesn't make these more traditional
ways of advertising ineffective. Of course not. And it
certainly is not any proof that online advertising doesn't
work either.

KEN JENKS WROTE:

>Come see our alternative: <http://tale.com/adch.phtml>.
>Full-page interstitial ads which can't be ignored.

Oh, I see what's going on here. An attempt to promote ones
own business model by slamming another. Well, last time I
looked, interstitial ads WERE online advertising. Guess
what? I can't name the last three products from
interstitial ads either! Guess you should pack it up.

Regards,

Brian Shepherd

**********************************************************************

Brian K. Shepherd
Account Supervisor
Fidelity Investments - Interactive Services Group
617-563-3884
Fax 476-5979
brian.shepherd_at_fmr.com

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