ONLINE-ADS>> Rant - Some more work for site owners

Gavian Whishaw (gwhishaw_at_biv.com)
Tue, 20 Oct 1998 11:41:13 -0500 (CDT)

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BRIAN K. SHEPHERD WROTE:

> Each site/network/portal
> have their own set of rules when it comes to buying media
> from them. This has become complicated by the fact that you
> don't just negotiate for banners and keywords anymore.
> There's franchise positions, static boxes, daily
> sponsorships, stock ticker sponsorships, and many many more.
> How is the media rep going to keep up with all of that?

Web pages individualized for each agency. Give the rep a key and that
agency gets access to the current rate card designed/customized
specifically for them. Post explanations of what you are doing and what
you're offering. Explain everything. When they buy, tie the page into
their ad usage statistics. You invest some time in building and securing
pages but you also off-load some time prequalifying prospects. Further,
you can track the agency to see how many times they drop by the
instructions/rate card page.

____________________________________________
Gavian Whishaw
New Media Manager
Business In Vancouver
http://www.biv.com
gwhishaw_at_biv.com
tel. 604. 688.2398 ext. 101
fax. 604. 688.1963

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