Re: ONLINE-ADS>> pop-up survey company/software?

Ted Carter (edc_at_community.co.uk)
Tue, 20 Oct 1998 11:41:42 -0500 (CDT)

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AT 5:00 PM -0500 10/16/98, CORINNA COWLES WROTE:

>I'm in the uncomfortable dilemma of answering the ultimate
>question: How do you show that branding works on the
>Internet?

Corinna, having just joined the discussion group I hope that
I am not pointing out something that has been posted before.
But perhaps by going back to basics (as well as proving it
off your site if you can get the magical 2000 responses) you
should look (if you have not already) at archive material
such as IAB and Millward Brown Interactives Advertising
Effectiveness Study
(http://www.mbinteractive.com/site/iab/study.html) Rex
Briggs has also written an interesting White Paper, also on
the same site, that may help your case.

Ted Carter - edc_at_community.co.uk
Internet Marketing Consultant

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