Google
 

NONE: ONLINE-ADS>> The $75 CPM that wouldn't die

ONLINE-ADS>> The $75 CPM that wouldn't die

Peng Hwa Ang (angpenghwa_at_pacific.net.sg)
Tue, 20 Oct 1998 16:52:21 -0500 (CDT)

ROBERT J. WOODHEAD (ANIMEIGO)" <TREBOR_at_ANIMEIGO.COM> WROTE:
>Lets assume you can buy ads at $1 CPM or $75 CPM. Seems to
>me that the $75 CPM buy is only worthwhile if an ad view on
>that site is going to generate the desired end resulted (the
>almighty "conversion") 75 times more often than the $1 CPM
>buy will.

This assumes that the only variable is price. What of the
possibility of competitor's presence--you buy into a site
because the competitor is there. Or how about buying into a
site to exclude a competitor?

The comparison of $1 vs $75 is extreme. But you can see how
a $4 or $5 might sell as well as a $1 CPM site without
necessarily having a better clickthru' rate.

Dr Peng Hwa ANG
Consultant
www.ExpatSingapore.com

========================================================================
------------------------------------------------------------------------
This week's Online Advertising Discussion List sponsors:
ValueClick, Internet.com and Mind The Store

ValueClick can guarantee you instant revenue on 100% of your ad space
For non-exclusive, flexible solutions that work w/ existing CPM sales,
contact us today: ValueClick http://www.valueclick.com/members.html

---

Internet.com Delivers The Internet Professionals You're Looking For!
Over a million unique users, 75% have purchased online this past year.
Target your message to them, http://www.internet.com/mediakit/find.html

---

ClickToBuy is an advanced e-commerce technology allowing Advertisers to
sell products directly from their banners or images. Call Michael Tingle
at 800-254-9992 or visit http://www.hotflyers.com/demo for more info

------------------------------------------------------------------------
========================================================================
Online Advertising Discussion List To Unsubscribe send UNSUBSCRIBE
http://www.o-a.com/ to online-ads-request_at_o-a.com


HOW TO JOIN THE ONLINE ADVERTISING DISCUSSION LIST

With an archive of more than 14,000 postings, since 1996 the Online Advertising Discussion List has been the Internet's leading forum focused on professional discussion of online advertising and online media buying and selling strategies, results, studies, tools, and media coverage. If you wish to join the discussion list, please use this link to sign up on the home page of the Online Advertising Discussion List.

 


Online Advertising Industry Leaders:

Local SEO with Video
Houston SEO
Houston Web Design

Add your company...

Local SEO with Video
 



 


 
Online Advertising Discussion List Archives: 2003 - Present
Online Advertising Discussion List Archives: 2001 - 2002
Online Advertising Discussion List Archives: 1999 - 2000
Online Advertising Discussion List Archives: 1996 - 1998

Online Advertising Home | Guidelines | Conferences | Testimonials | Contact Us | Sponsorship | Resources
Site Access and Use Policy | Privacy Policy

 
2323 Clear Lake City Blvd., Suite 180-139, Houston, TX 77062-8120
Phone: 281-480-6300
 
Copyright 1996-2007 The Online Advertising Discussion List, a division of ADASTRO Incorporated.
All Rights Reserved.