Re: ONLINE-ADS>> Tracking Software for HTML Banners

Bob Filice (filice_at_adknowledge.com)
Wed, 21 Oct 1998 07:19:03 -0500 (CDT)

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> I am looking for a banner tracking software solution that has the
> capability of tracking HTML banners.

Randy,

It sounds from your inquiry that you are a web site
publisher. There are numerous solutions out there that
should be able to support your requirements, such as
NetGravity and Accipiter.

If you are an agency or advertiser, you will want to look at
solutions specifically designed for you such as the
AdKnowledge system. Our system is able to provide the
standard impression and click through information for an
HTML banner ad (with options on how this data is sorted).
On top of that we offer our Advisor product which provides
some great post-click and ROI information. For example you
can track what web pages an individual visited after viewing
an ad, or how many times an individual saw your ad before
eventually taking action.

Regards,
Bob Filice
Product Manager
AdKnowledge Inc.

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• Next message: Robert J. Woodhead: "Re: ONLINE-ADS>> The $75 CPM that wouldn't die"
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• Previous message: Corinna Cowles: "Re: ONLINE-ADS>> pop-up survey company/software?"
• Maybe in reply to: sales_at_layover.com: "ONLINE-ADS>> Tracking Software for HTML Banners"
• Next in thread: richard_at_tenagra.com: "Re: ONLINE-ADS>> Tracking Software for HTML Banners"

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