NONE: Re: ONLINE-ADS>> The $75 CPM that wouldn't die
Re: ONLINE-ADS>> The $75 CPM that wouldn't die
Robert J. Woodhead (trebor_at_animeigo.com)
Wed, 21 Oct 1998 07:19:11 -0500 (CDT)
IT IS ALLEGED THAT I SAID:
>>Lets assume you can buy ads at $1 CPM or $75 CPM. Seems to
>>me that the $75 CPM buy is only worthwhile if an ad view on
>>that site is going to generate the desired end resulted (the
>>almighty "conversion") 75 times more often than the $1 CPM
>>buy will.
AND PENG HWA ANG <ANGPENGHWA_at_PACIFIC.NET.SG> REPLIED:
>This assumes that the only variable is price. What of the
>possibility of competitor's presence--you buy into a site
>because the competitor is there. Or how about buying into a
>site to exclude a competitor?
There is no denying that there are factors that affect
pricing other than measurable effectiveness [and I didn't
deny this in my original post], but could these factors
really warrant a multiple of even 2-5X (eg: $2-5/CPM vs.
$1/CPM?) let alone the 10-50X we see today? Sorry, but I
don't buy it (literally!)
If anyone wants to exclude their competition from my site at
$45/CPM, please let me know! Special discount ($40/CPM) for
Online-Ads readers! Plus, I'll give you the URLs of 75
similar sites you'll want to exclude those pesky competitors
from -- absolutely free!
Best
R
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