Google
 

NONE: Re: ONLINE-ADS>> Tracking Software for HTML Banners

Re: ONLINE-ADS>> Tracking Software for HTML Banners

richard_at_tenagra.com
Wed, 21 Oct 1998 07:39:26 -0500 (CDT)

JAMIE BYRNE <JBYRNE_at_DOUBLECLICK.NET> WROTE:

>This actually shouldn't be as difficult as some posts have
>indicated.

AND BOB FILICE <FILICE_at_ADKNOWLEDGE.COM> WROTE:

>There are numerous solutions out there that
>should be able to support your requirements, such as
>NetGravity and Accipiter.

Damn straight that it shouldn't be a big deal. HOWEVER, I am
telling you that the sites I've bought on recently are
telling me they can't track them. And these aren't little
sites, but top shelf brands.

The traffic coordinator at major search end we are running
on now said that they are tracking all the click-thrus, but
I can tell you (because I'm redirecting through our server)
they really aren't. What they are tracking are the clicks on
the banner, not the clicks that result when someone selects
an option within the HTML banner itself.

This guy wasn't lying, exactly. He is tracking them. He just
isn't doing it accurately.

I guess I can't make claims that this is a widespread
problem. Maybe it is just where I'm buying.

I understand from a good source that IMGIS can track them
too.

richard

--------------------------------------------------------
richard hoy
moderator, online advertising discussion list
vice president, marketing and client promotions
the tenagra corporation
http://www.tenagra.com/
p: 281.480.6300 | f: 281.480.7715 | e: rhoy_at_tenagra.com
--------------------------------------------------------

========================================================================
------------------------------------------------------------------------
This week's Online Advertising Discussion List sponsors:
Mind The Store, ValueClick and Internet.com

ClickToBuy is an advanced e-commerce technology allowing Advertisers to
sell products directly from their banners or images. Call Michael Tingle
at 800-254-9992 or visit http://www.hotflyers.com/demo for more info

---

ValueClick can guarantee you instant revenue on 100% of your ad space
Stop in and see us on Oct27 at the Momentum Awards at _at_d:Tech in NY
ValueClick Ad Network | 805.965.0543 | http://www.valueclick.com

---

Internet.com Delivers The Internet Professionals You're Looking For!
Over a million unique users, 75% have purchased online this past year.
Target your message to them, http://www.internet.com/mediakit/find.html

------------------------------------------------------------------------
========================================================================
Online Advertising Discussion List To Unsubscribe send UNSUBSCRIBE
http://www.o-a.com/ to online-ads-request_at_o-a.com


HOW TO JOIN THE ONLINE ADVERTISING DISCUSSION LIST

With an archive of more than 14,000 postings, since 1996 the Online Advertising Discussion List has been the Internet's leading forum focused on professional discussion of online advertising and online media buying and selling strategies, results, studies, tools, and media coverage. If you wish to join the discussion list, please use this link to sign up on the home page of the Online Advertising Discussion List.

 


Online Advertising Industry Leaders:

Local SEO with Video
Houston SEO
Houston Web Design

Add your company...

Local SEO with Video
 



 


 
Online Advertising Discussion List Archives: 2003 - Present
Online Advertising Discussion List Archives: 2001 - 2002
Online Advertising Discussion List Archives: 1999 - 2000
Online Advertising Discussion List Archives: 1996 - 1998

Online Advertising Home | Guidelines | Conferences | Testimonials | Contact Us | Sponsorship | Resources
Site Access and Use Policy | Privacy Policy

 
2323 Clear Lake City Blvd., Suite 180-139, Houston, TX 77062-8120
Phone: 281-480-6300
 
Copyright 1996-2007 The Online Advertising Discussion List, a division of ADASTRO Incorporated.
All Rights Reserved.