Re: ONLINE-ADS>> Online Marketing and Communications Strategy

Alexander Hobson (webadmin_at_hypertech.gr)
Fri, 23 Oct 1998 06:53:07 -0500 (CDT)

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TED CARTER WROTE:

>I have been asked to put forward a template for an online communication
>strategy on the Web. Having worked for many years in traditional media
>I normally use the Y&R/P&G template :-

~~~~~~~~~~~~~~~~~~~~~~~~~~~~~~~~~~~~~~~~~~~~~~~~~~~~~~~~~~~~

This is more site-specific than the broader comm strategy
you are looking for, but John Shipley's crash course in
information architecture provides a solid blueprint on
working with your clients and partners to establish an
online strategy.

Check it out at http://www.hotwired.com/webmonkey/design.

Best regards,

:: alexander hobson
:: http://www.hypertech.gr
:: word of mouth is the best medium of all

:: hypertech
:: 125-127 kifissias avenue - athens 11524 - greece
:: tel 301.699.6072 - fax 301.699.5450

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• Next message: TLee_at_webcmo.com: "Re: ONLINE-ADS>> pop-up survey company/software?"
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• Previous message: Kenny Sahr: "Re: ONLINE-ADS>> Differentiation/revenue via community/brand"
• Maybe in reply to: Ted Carter: "ONLINE-ADS>> Online Marketing and Communications Strategy"
• Next in thread: Shepherd, Brian: "Re: ONLINE-ADS>> Online Marketing and Communications Strategy"

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