NONE: Re: ONLINE-ADS>> Tracking Software for HTML Banners
Re: ONLINE-ADS>> Tracking Software for HTML Banners
Paul Cook (paul_at_redeye.com)
Sat, 24 Oct 1998 23:10:13 -0500 (CDT)
RICHARD HOY <RICHARD_at_TENGRA.COM> WROTE:
>This guy wasn't lying, exactly. He is tracking them. He just
>isn't doing it accurately.
>
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If you want accurate figures on click-throughs then you are
best of doing it yourself anyway.
By definition a click-through is only a click, if someone
presses stop, double clicks or is otherwise delayed on their
way through then that is, by definition, still a valid
click-through. Seeing as the through is more important than
the click it's not much use.
We conducted a study into banner effectiveness for a leading
UK Marketing Marketing using our response tracking solution,
NetOutcome. It showed the rate of click-through failures
varied widely and were often in the region of 20-30%!
NetOutcome can not only tell you how people are responding
to HTML banners but it can also track whether they register,
how much money they spend and what they spend it on.
NetOutcome will also keep on tracking the user in subsequent
sessions to give you the lifetime value.
So to answer your question either do it yourself or get
someone else to do it(Preferably Us). Even if Publishers
could give you such detail the figures would still only
indicate attempts to respond rather than unique user
responses.
Paul Cook
CEO +44 181 995 88055
Red Eye International LTD http://www.redeye.com
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