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NONE: Re: ONLINE-ADS>> pop-up survey company/software?

Re: ONLINE-ADS>> pop-up survey company/software?

Eimear O'Connell (eimear_at_nsir.com)
Sat, 24 Oct 1998 23:10:57 -0500 (CDT)

CORINNA COWLES WROTE:

>>Is there a company or software out there that offers quick
>>(3 questions) pop-up surveys to branding companies trying to
>>figure out if branding is working with a particular
>>site/creative?

ROB FRANKEL WROTE IN REPLY:

>If your client wants to test the viability of his brand, and
>you really want to see how powerful a brand can be, there's
>nothing like putting your product next to all your
>competitors' in front of your consumer (in a neutral
>environment) and asking absolutely nothing other than,
>"which one will you buy today?"
>
~~~~~~~~~~~~~~~~~~~~~~~~~~~~~~~~~~~~~~~~~~~~~~~~~~~~~~~~~~~~

Having just caught up on this thread, I'd like to also
respond to Corrina's question and Rob's comments. Rob, I
think you make a good point delineating the two. Branding
of course can come in the form of various types of impact:
word of mouth, calling an offline number etc... Also,
please don't discount the ways that one can enhance
"measurement" of brand preferences. By conducting unbiased
focus groups and thoroughly probing participant's
responses/opinions, one can ascertain not only what works,
but most importantly, why it works.

Corrina, our company provides both qualitative and
quantitative research options. One tool, SiteScore, is a
java-based popup that intercepts visitors to your site and
asks them to participate in a survey in order to assess
response. This sounds like the type of immediate result
your client is searching for. However, as Rob pointed out,
when you want to delve deeper into what type of impact your
brand has, then the more customized, online focus groups
that we conduct would come into play.

____________________________________

Eimear K. O'Connell
senior research analyst
N O R T H S T A R I N T E R A C T I V E
new york city u s a
212.398.1919. ext.18
212.398.1717 f a x
http://www.nsir.com

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