NONE: ONLINE-ADS>> New Banner Exchange Site Requests Input
ONLINE-ADS>> New Banner Exchange Site Requests Input
Jim Maurer (nstar_at_nn.net)
Wed, 28 Oct 1998 12:10:20 -0600 (CST)
Hello. My name is Jim Maurer, president of Northstar Data
Systems. We are developing a banner exchange program called
InstantBanner.com. I have outlined our general specs below
and would like your feedback. We value your input and will
consider all requested changes. As a thank you for your
feedback, anyone from this mail list who responds by
November 3rd will receive 1000 free banner impressions.
Exchange ratio - 2:1 exchange or purchase by the thousand
Banner size - 400 X 50 Banners or 88 X 31 Buttons No
network logo.
Banner file size - We don't have a number picked out yet but
want to keep it on the small side for speed and to limit
animation.
Target geographically - At a minimum you will be able to
select major cities for your banner to be displayed. If
needed we will also include states. Should we include
Canadian cities/provinces?
Target by site category - This has been a topic of
considerable discussion by our staff. We assume most
advertisers would like very specific ( a large number of )
categories. This presents a problem for us. The larger the
number of categories the more processing time it takes to
locate an appropriate match. We want our banners delivered
fast. Also, if a banner is only to be displayed in obscure
category in one location we may not have a match for it.
Our tentative solution is to compromise and have about 500
categories. Another possible option would be to attempt to
find a match for a banner impression for a specific period
of time ( 48 hours for example ). If a match is not found
within this time, the banner would be displayed on one of
our general interest sites. We will provide extensive
reporting so advertisers would know which sites their
banners were ultimately displayed on. Do you think the time
period solution is viable? What number of categories do feel
is appropriate? What source of categories would you
recommend?
Target by date - We will allow exchange clients to either
display banners as they are earned or accumulate credits.
If credits are accumulated or banners purchased, the client
will be able to specify a date range to display the banners.
We have also toyed with the idea of targeting time slots.
Do you think time slot targeting is worth offering?
Reporting - Client generated reporting ( via our web site )
will include banners displayed and click throughs by date
range, banner displayed ( we allow clients to have 5
different banners at a time ), category, and location.
Other features:
We will require all banners to be displayed 'above the fold'
one per page
Exchange clients can accumulate credits at one site and
spend them to display banners for another.
Clients can display up to five different banners on the
network at a time.
Clients will be able to create basic banners via our web
site.
We hope to have the complete system up and running in a
couple of months. All the base programming has been
completed. We are now adding 'features'. Thank you for your
feedback. We will contact you about your free banner
impressions as soon as the network goes 'live'.
Jim Maurer
President, Northstar Data Systems
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