ONLINE-ADS>> are all keyword buys created equal?

Nikki M. DiFilippo (nikki_at_flashline.com)
Thu, 3 Sep 1998 22:24:35 -0500 (CDT)

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When buying keywords on search engines, should I look for the lowest CPM?
Aren't all keyword searches created equal?

Although not-so-popular search engines have significantly less traffic,
aren't the "eyeballs" equal across search engines since a particular
keyword was selected in the first place?

I found that CPMs across search engines range from $35 for the
not-so-popular to $180 to the popular where 80% of the impressions are
already sold. It seems to me that with a limited budget, I should spend my
advertising dollars on the not-so-popular search engines. After all,
doesn't a person who searches for a keyword, regardless of which search
engine, have the same potential of clicking on the ad?

--Nikki

____________________________________________

Nikki DiFilippo (216) 861-0471 nikki_at_flashline.com

Flashline.com - The World's Digital Marketplace

Flashline.com is an online retailer who sells fonts, graphics and other
digital products and distributes them over the Internet to a personal
computer - in seconds!

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