NONE: Re: ONLINE-ADS>> Order conversion
Re: ONLINE-ADS>> Order conversion
Joe Bartling (joe.bartling_at_spiderware.com)
Thu, 3 Sep 1998 22:31:21 -0500 (CDT)
jgehman_at_creativelabs.com wrote:
> As for the ever-elusive $.08 clicks, they're out there. Who,
> where and how? We'd all like to know my secrets wouldn't we?
> However, the answer is straight forward. You just need to work
> on both parts of the CPC equation: 1) CTRs; and 2) CPMs.
> Second, in an
> earlier post I said that $1 CPMs are coming this year for many
> sites. (And got no rants, so let's try again.) Well folks,
> they're here. Reports are circling from multiple sources that $1
> CPMs are a major reality. Hmmm, perhaps CPM should stand for
> cost per million? $500 CPMs anyone?
I agree with you about the $1/CPM. We've just launched a new venture,
ADSDAQ (http://www.adsdaq.com), that is based on $1-$3/CPM rates for
run-of-network ads. We are selling ads in million run lots. Average
click-thru now is about 4/1000 (.25-.75/CPC). Still doesn't get anyone
to $.08/CPC. We're running a pretty tight ship to get these numbers.
(Ever done the math on how much bandwidth you need to serve up
100,000,000 15K banners? Our network people cringe at the percentile
numbers...)
Joe Bartling, CEO
joe.bartling_at_spiderware.com
703-293-7339
Spiderware Corp. (http://www.spiderware.com)
ADSDAQ (http://www.adsdaq.com), Guaranteed Banner Ad Results. Get your
message out effectively for a reasonable CPM.
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