Re: ONLINE-ADS>> P&G/branding

Ken Jenks (MindsEye_at_tale.com)
Fri, 4 Sep 1998 16:36:19 -0500 (CDT)

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>Marlena Schwarz wrote:
>
>>In my opinion, we need to stop mixing banners and Web sites together in
>>this discussion. In general, banners are very limited, but Web sites
>>are not. I have been one of the people saying that branding is best
>>left to TV and other media(vs. a BANNER), however I think a
>>Web SITE can do a great job of branding.

Jim Meskauskas replied:
>I hate when people "me too" a list, but damn it all, yes. Me too.

There are advertising systems which combine banner ads and Web sites. Don't
lose sight of the fact that banner ads are not the only kind available for
your advertising campaign.

Picture, if you will, a site where the user is presented with a teaser --
enough of the content to entice him. Then, in order to receive the rest of
the content, he must read a full-page HTML ad, then answer a brief question
about that ad, like "What is the name of our company?" or "Are you planning
to buy a new car in the next six months?" or even "Which of the following
is the chief advantage of MAGNACOW(tm) brand bovine pain killers over
competing drugs and devices?"

Now drop in at http://tale.com/titles-demo.phtml and try it out.

There is more to life than banners.

-- Ken Jenks, Editor-in-chief, Mind's Eye Fiction
http://tale.com/ Novels and short stories on-line
MindsEye_at_tale.com

Science fiction by David Brin, Michael A. Burstein, Tom Easton,
Harlan Ellison, Larry Niven, Spider Robinson, Fred Saberhagen,
Robert Silverberg, Bud Sparhawk, Bud Webster, and many more.
I'll give you a dollar's worth of stories for a link.
Write for details.

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