ONLINE-ADS>> Article: Offline Advertising in an Online World

Marlena Schwarz (Marlena.Schwarz_at_ny.ddbn.com)
Fri, 4 Sep 1998 16:36:29 -0500 (CDT)

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Check out an interesting article on the Industry Standard site, "Offline
Advertising in an Online World" about marketers spending heavily in
"old" media to get consumers to visit their Web sites:

http://www.thestandard.net/articles/article_display/0,1449,1585,00.html

......................................................
Marlena Schwarz
D D B N e e d h a m
Interactive Communications
marlena.schwarz_at_ny.ddbn.com
212.415.2340

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