ONLINE-ADS>> where did you get those #'s???

Beatriz Martinez (beatriz_martinez_at_hotmail.com)
Fri, 4 Sep 1998 16:36:35 -0500 (CDT)

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hello:

I have been selling online advertising for a while but I just had a
really hard time w/a media director. He asked a couple of questions that
were very hard to answer because I think that they are thinking tv and I
really need somebody's input---feel free to e-mail me personally to
figure this out.

We sell 3 packages of guaranteed impressions. We sell 100,000- 200,000-
and 300,000 guaranteed impressions monthly. We have general rotation and
rotations by section. The media director asked... how did they know if
100,000 was too much or too little? in other words if traffic changes so
much and they didnt really know the traffic by section how did they know
if it was too little or too much frequency??

they also asked... where did we get those guranteed # of impressions??
Does anybody has a say on this? I would REALLY APPRECIATE ANY help I can
get and if you want you can e-mail me personally to:

beatriz_martinez_at_hotmail.com

best regards,

B.M.

Beatriz Martinez
<beatriz_martinez_at_hotmail.com>

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