Re: ONLINE-ADS>> Limit difference in Third Party Serving?

Kim O'Connor (koconnor_at_upside.com)
Thu, 10 Sep 1998 05:49:27 -0500 (CDT)

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Mark Welch wrote:

>I have a pretty simple solution: tell your advertisers that you
>sell advertising based on your measurement tools, and that
>although they are welcome to add another layer of ad serving
>technology, it is solely for their tracking use and will not alter
>or effect the ad rates or deliveries. If the advertiser decides that
>they are not getting the results they want based on their tool,
>that's fine, but as Kim notes, it is not fair to the web publisher
>or other advertisers if one advertiser undercounts and demands
>more inventory for no extra money.

Mark,

I applaud your decision to do this...but wonder how much
business you have turned away? I have found that the agencies
require I use their numbers to get the buy. I also sell sponsorships,
at a flat rate (and I also overdeliver usually) but the bulk is still ROS.

Anyone from the agency side care to comment?

~~~~~~~~~~~~~~~~
Kim O'Connor
Online Sales Manager
Upside Media
2015 Pioneer Court
San Mateo, CA 94403
koconnor_at_upside.com
650-577-2557

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• Next message: Jeff Schaeffler: "Re: ONLINE-ADS>> Article: Offline Advertising in an Online World"
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