NONE: Re: ONLINE-ADS>> Limit difference in Third Party Serving?
Re: ONLINE-ADS>> Limit difference in Third Party Serving?
Kim O'Connor (koconnor_at_upside.com)
Fri, 11 Sep 1998 08:30:19 -0500 (CDT)
Joel,
We are on the same side of the fence! We both work for the
advertisers! though I think some forget this simple fact!
And I agree 100% that this kind of issue is and will prevent
this industry from achieving it's full potential! And I
agree that the technology vendors are the ones to
blame...(if we must assign blame)
You wrote:
>The trouble is, you're assuming your ad report is accurate, at the expense
>of the third-party report. Hmmm...where's the quid pro quo?
I did not say that!...the only problem I am having is
managing inventory avails when I have no idea what I will
have to make good! I think the problem is the different
definitions and technologies make it impossible to compare
on a apples to apples basis....thus the reason for agencies
to want to use third party in the first place.
Then you wrote:
>Fact is, we've had some of the usual ad serving suspects visit us. Some
>conceded that if you went to an advertising vendor that used their product
>to serve ads, and ran a campaign using their product to serve the ads
>third-party, you would have discrepancies between the two products--from
>the
>same company. When pressed, others didn't even know what would
>happen--they'd never even benchmarked themselves!
HA! I had this very thing happen!
Then you wrote:
>Before ranting too much on the advertiser vs. ad vendor, let's not lose
>sight of the problem--the technology vendors. None of them get it!!! (For
>more on the technology bottleneck, see my earlier O-A post "Why media
>buyers
>distrust publishers."
Here I agree as well....you neglected to copy another part
of what I posted:
REQUEST:
Will all the ad serving software companies finally get
together and decide on ONE definition of an impression (ad
views seems the most fair as long as cached impressions are
also counted) so this industry can take off and we all can
benefit...especially the clients, they are the ones we all
work for right???
~~~~~~~~~~~~~~~~
Kim O'Connor, Online Sales Manager
Upside Media
2015 Pioneer Court, San Mateo, CA 94403
koconnor_at_upside.com
650-577-2557
UpsideToday:
http://www.upside.com
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