NONE: Re: ONLINE-ADS>> Are Banner Exchanges Counterproductive ?
Re: ONLINE-ADS>> Are Banner Exchanges Counterproductive ?
Joe Bartling (joe.bartling_at_spiderware.com)
Fri, 11 Sep 1998 08:30:29 -0500 (CDT)
Trevor Johnson wrote:
> The average click-through rate via banner Banner Exchanges
> is said to be marginally under 1%. Where you get one
> impression for each two that you give, that effectively
> halves the click-through rate. You now must display 200
> banners before you score one click-through into your site.
Its worse than that. CTR on Banner Exchanges is usually
less than .1% or 1 in 1000 displays. Then there's the image
thing. IMHO I think most banner exchange banners look
cheesy (No offense to the exhange members of this list),
and I don't want our sites looking cheesy. Too much baggage
around the ad dilutes its effectiveness. Isn't 50% of
inventory enough for these people... Location is another
problem. You may display banner exchange ads at the top of
your page, but other sites, like Ebay for example, display
tens of millions of Link Exchange banners at the bottom of
pages, never to be seen by clickers.
Our new program at ADSDAQ (http://www.adsdaq.com) pays
webmasters in CASH to display 468X60 professional banners in
the top 1/3 of pages. The user doesn't know if the banners
are from us or sold direct from inventory at the site at a
much higher CPM. The impression to the user is that the
advertising is paid for, IOW valuable, and worth a click. We
sell impressions by the million from $1-$3/CPM across the
network. By paying webmasters in CASH, they can go out and
buy the right kind of ads for their site, perhaps a high CPM
deal or an opt-in mailing, and not have to trade tit-for-50%
of tat.
Joe Bartling
mailto:joe.bartling_at_spiderware.com
Check out our new revolutionary advertising venture, ADSDAQ, at
http://www.adsdaq.com. October and November 468x60 banner impressions
are still available at $2-$3/CPM. 125x125 tile impressions available at
$1/CPM.
========================================================================
------------------------------------------------------------------------
This week's Online Advertising Discussion List sponsor:
The Mining Company
QUESTION: What has 5,000 fingers and has grown 44% since April? It's been
called "a Yahoo! on steroids," and it's spreading fast across the web.
ANSWER: The 500 Expert Guides at http://MiningCo.com
------------------------------------------------------------------------
========================================================================
Online Advertising Discussion List To Unsubscribe send UNSUBSCRIBE
http://www.o-a.com/ to online-ads-request_at_o-a.com
