Re: ONLINE-ADS>> Limit difference in Third Party Serving?

Steven Heath (sheath_at_fox.nstn.ca)
Mon, 14 Sep 1998 10:16:26 -0500 (CDT)

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Kim O'connor replies to what Mark said:

> I applaud your decision to do this...but wonder how much
> business you have turned away? I have found that the agencies
> require I use their numbers to get the buy. I also sell sponsorships, at
> a flat rate (and I also overdeliver usually) but the bulk is still ROS.

Kim said in first post:

> I have limited inventory and a very highly tageted
> audience (executives and high level managers at high
> tech companies).

> This means I actually sell out my inventory.

Hmm, based on your first post what does it matter if you can
sell all or most of your 'inventory'?

While I can understand the Agency wanting to use it own
solution like any other agreement it must be win win for
both sides and not just one party.

A one sided agreement just leads to a very bad relationship
in the medium to long term.

Steven Heath
General Manager - Western Division
GreyInteractive Canada

Phone: (604) 687-1001 Email: Steven_Heath_at_grey.net
Web: http://www.grey.net

Canada's only complete Interactive Marketing Agency

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