Re: ONLINE-ADS>> Article: Offline Advertising in an Online

Eldon Sarte (eldon_at_e-factory.com)
Mon, 14 Sep 1998 10:42:22 -0500 (CDT)

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>I remember that once in a while we had a thread about whether offline
>promotion can bring traffics to a web site in this list. Someone said yes
>but others said no.
>
>In our Online Promotion Strategy Study conducted in July of this year, we
>have paid a special attention to this issue. Our research analysis showed

Thanks for the info, Tim. Interesting.

However, there's one piece of information that I don't see,
a very important one, one that I surprisingly usually don't
see mentioned in threads on this topic: What are these
people selling, promoting, publishing?

How one promotes a site, and what techniques are effective
or ineffective, will really depend on what one is selling,
promoting, or publishing doesn't it?

----------
Eldon Sarte, founder (mailto:eldon_at_e-factory.com)
e-Factory: Practical Do-it-Yourself Website Design (http://www.e-factory.com)
Serious Business Web Hosting (http://www.e-factory.com/info/host.html)
----------

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