NONE: Re: ONLINE-ADS>> Contest Ad Dollars
Re: ONLINE-ADS>> Contest Ad Dollars
Eldon Sarte (eldon_at_e-factory.com)
Tue, 15 Sep 1998 21:16:52 -0500 (CDT)
Jim Kulakoski <kulakoski_at_mindspring.com> wrote:
>But that is where I am confused. If you have a contest to "nudge people
>your way" then what you will get is contest people. I would think the goal
>would be to get as much exposure to the site as possible in hopes of having
>people discover your product or service when maybe they otherwise would not
>have.
>
>If you don't want that kind of visitor why are you (or would you) have a
>contest in the first place?
Sorry, but I don't fully agree. There are "contest people,"
folks whose sole purpose is to find and enter contests and
dedicated enough to that goal to purposely seek out
resources like yours that promote such contests, and there
are "engaged contest people," like me, who enter as a matter
of circumstance.
It's much like the difference between a freebie software
collector, and one who downloads the free fully-functional
eval software because he's truly interested in what it does
and chooses to look at it over the comparable shelfware
version because, well, it's free to look at and try!
Not that your site's visitors don't have value for certain
types of marketers. But certainly not all. I suspect with
the Internet medium's ability to aim for specific target
markets, you will have difficulty convincing marketers who
have a clear idea of who they want to reach with their
contests and have not concluded that your visitors are part
of that group.
e
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Eldon Sarte, founder (mailto:eldon_at_e-factory.com)
e-Factory: Practical Do-it-Yourself Website Design (http://www.e-factory.com)
Serious Business Web Hosting (http://www.e-factory.com/info/host.html)
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