NONE: Re: ONLINE-ADS>> Contest Ad Dollars
Re: ONLINE-ADS>> Contest Ad Dollars
Eldon Sarte (eldon_at_e-factory.com)
Tue, 15 Sep 1998 21:17:03 -0500 (CDT)
Sorry if you don't get my point, but that's no skin off my back.
>Contest people are 'real people' too. They have needs and they by products
>and services. That may not be their intention when they come to a contest
>site... but the idea is to get them in, expose them to your product and
>hopefully close them.
If that's your assertion, then by all means, back
it up with hard numbers to get your ad sales.
>>and there are "engaged contest people," like me, who enter as a matter of
>>circumstance.
>
>As a matter of circumstance? Would that circumstance be that you are
>already at the site and noticed they had a contest you would be interested
>in winning. If so that really doesn't help attract new traffic... although
>it's a darn good way of building a database.
I don't see what's so difficult to understand about this.
Say I'm interested in programming tools, and I frequent
sites that review said interest. Said site displays banner
ads for other sites that promote their individual
programming products. One ad promotes a "contest" if I check
theirs out. And that's how I end up on their site.
I would probably prove to be a more valuable prospect for
this advertiser than, say, someone who purposely looks for
contests -- any contest, whether the product or service
being promoted is of interest to me or not -- just because I
could win.
Now say I'm the advertiser, and I have exactly $1 to spend
on advertising. Each of these two sites charges that amount
to advertise. Guess who I'm spending the money on.
Devil's advocate time: Say the programming site charges only
.25, leaving me some extra money. Does that mean then that I
should advertise on your site to get your "real people"? No.
There are other sites like site #1, or have audience
demographics that match site #1's more closely. There goes
the rest of it.
As I have indicated before, there are marketers who will
most probably be interested in your demographic. I guess you
just haven't found them yet.
e
----------
Eldon Sarte, founder (mailto:eldon_at_e-factory.com)
e-Factory: Practical Do-it-Yourself Website Design (http://www.e-factory.com)
Serious Business Web Hosting (http://www.e-factory.com/info/host.html)
========================================================================
------------------------------------------------------------------------
This week's Online Advertising Discussion List sponsors:
AdKnowledge, The 24/7 Network and The Mining Company
7 out of 15 top agencies know that AdKnowledge improves web advertising
effectiveness. What are YOU waiting for? AdKnowledge. We make web
advertising work. http://ads01.adknowledge.com/SmartBanner/page/9751.2
---
CLIQNOW! Networks & The 24/7 Network. Buy reach & powerful brands:
*Reuters News, The Mining Co., Wall St. Sports, Jokes.com*
Get these sites on your next buy. http://www.247media.com/umbrella.html
---
QUESTION: What has 5,000 fingers and has grown 44% since April? It's been
called "a Yahoo! on steroids," and it's spreading fast across the web.
ANSWER: The 500 Expert Guides at http://MiningCo.com
------------------------------------------------------------------------
========================================================================
Online Advertising Discussion List To Unsubscribe send UNSUBSCRIBE
http://www.o-a.com/ to online-ads-request_at_o-a.com
