NONE: Re: ONLINE-ADS>> Limit difference in Third Party Serving?
Re: ONLINE-ADS>> Limit difference in Third Party Serving?
Kim O'Connor (koconnor_at_upside.com)
Thu, 17 Sep 1998 17:47:14 -0500 (CDT)
George,
For the record, you are not the only agency using re-directs
on my site...and actually, AD Knowledge just made some
changes to their tags and the difference is getting closer!
(good news!) By the way....your campaign is doing well
according to my numbers :)
>Mark Welch wrote:
>
>>I have a pretty simple solution: tell your advertisers that you
>>sell advertising based on your measurement tools, and that
>>although they are welcome to add another layer of ad serving
>>technology, it is solely for their tracking use and will not alter
>>or effect the ad rates or deliveries.
George replied:
>
>This is a simple solution indeed, but not one that nurtures
>long term relationships between clients and web sites. The
>third party ad server's numbers are the ones that get
>reported to the client. We have a problem when those
>impression numbers are significantly lower than what the
>client has been invoiced for. You can hardly expect the
>client to renew their contract if they feel they have been
>over billed.
I agree maintianing a good relationship is important! And I
have no intention to refuse third party serving..... The
problem for me is that I bill based on what I have
schedulled in "my" ad software. If , when the month is over
I prefer to "make good" the difference rather than having to
go back and re-do all my accounting so the bill reflects
your third party's numbers. I do not want to overbill, but
I have no way of knowing "before hand" what the difference
will be, and schedule more than the actual number
contracted...<sigh>
The problem is when I have to run these "make goods" the
following month I may end up short on delivering another
campaign that was being served by my ad software that
month....
The whole thing is a big pain....and I am not sure exactly
how to overcome the problems with everyone being happy in
the end!
>Kim, I sympathize with you. Reporting discrepancies are
>frustrating for everyone. It's almost entirely due to a
>lack of standardization in our industry. Moving to a third
>party ad server at least established standardization within
>our campaigns. Before then, I would have as many different
>report interfaces as there were vendors on any given media
>buy. Compiling those into cumulative reports became
>unmanageable as my accounts grew. Agencies rely on third
>party ad servers out of necessity. Until we have
>standardization, we have no choice.
I know....and I agree that standardization is
the key to making this work for everyone.
So...ad tool companies....where are you in this thread?
~~~~~~~~~~~~~~~~~~~~~~~~~~~~~~~~~~~~~~~~~~~
Kim O'Connor P: 650.577.2557
Online Sales Manager F: 650.377.1961
Upside Media koconnor_at_upside.com
http://www.upside.com
~~~~~~~~~~~~~~~~~~~~~~~~~~~~~~~~~~~~~~~~~~~
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