NONE: Re: ONLINE-ADS>> Limit difference in Third Party Serving?
Re: ONLINE-ADS>> Limit difference in Third Party Serving?
George Williams (georgew_at_mailhost.onramp.net)
Thu, 17 Sep 1998 17:47:28 -0500 (CDT)
Kim,... I'm glad to hear that you and AdKnowledge have been
able to iron out some of your differences. Hopefully, this
will relieve some of the strain that has been put on you
inventory. I am happy to report that even though we have
been looking at different sets of numbers, both concur that
the client's campaign is doing well on your site.
Kim O'Connor wrote:
> For the record, you are not the only agency using re-directs
> on my site...and actually, AD Knowledge just made some changes
> to their tags and the difference is getting closer! (good news!)
> By the way....your campaign is doing well according ti my numbers :)
It's refreshing to see that regardless reporting disputes,
none of us (agency, vendor, or server) have lost sight of
what is really important : the client's campaign. It is,
after all, the client's money. If the client is not happy,
then none of us win.
Kim also wrote:
> I agree maintianing a good relationship is important! And I have no
> intention to refuse third party serving.....
> If , when the month is over I prefer to "make good" the difference rather
> than having to go back and re-do all my accounting so the bill reflects
> your third party's numbers. I do not want to overbill, but I have no way
> of knowing "before hand" what the difference will be, and schedule more
> than the actual number contracted...<sigh>
Reconciling these numbers is an ordeal. I wish I had an
easy solution for you. It seems as though we are all
waiting for this "standardization" to magically occur so
that we can all live happily ever after. I doubt that this
is realistic. Perhaps there is no way to make everyone happy
in the end. Some of us must suffer. I'm afraid that my
smaller clients are most likely to bear the brunt, while
Fortune 500 accounts enjoy the spoils.
Finally, Kim wrote:
>
> I know....and I agree that standardization is the key to making this
> work for everyone.
>
> So...ad tool companies....where are you in this thread?
David Zinman has posted to this thread on behalf of
AdKnowledge. To his credit, AdKnowledge and Double Click
have been working together on the standardization issue (is
this right Dave, or have I been misinformed?). I applaud
these two influential parties for banding together, but I
wonder if it's enough. We need to get them together with
high level representatives from Matchlogic, NetGravity, Ad
Force, and Imgis. I propose a keg party in my backyard where
we can all get together and hammer out our differences.
email me for details.
George Williams
Online Media Buyer
M2K
ph. 512-447-3192
fax 512-448-7769
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