NONE: ONLINE-ADS>> Banner serving based on content of news articles

ONLINE-ADS>> Banner serving based on content of news articles
Sat, 19 Sep 1998 14:21:42 -0500 (CDT)

Hey all,

I had an idea for a way to target ad banners.

Is anyone serving banners based on the content of a news article? For
example, if an article appears on a site like Wired News mentioning Lotus
Notes, why couldn't the ad server be set up such that it starts delivering
ad banners for Lotus every time that article is called?

This seems quite doable to me, especially for product news. It is just a
matter of keyword coding the article before you put it up.

Anyone doing this?


richard hoy
moderator, online advertising discussion list
vice president, marketing and client promotions
the tenagra corporation
p: 281.480.6300 | f: 281.480.7715 | e:

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