NONE: ONLINE-ADS>> Internet Ad Strategies White Paper Available from
ONLINE-ADS>> Internet Ad Strategies White Paper Available from
Cher Morgan (cher_at_mplayer.com)
Sat, 19 Sep 1998 14:21:52 -0500 (CDT)
Mplayer.com
Sender: owner-online-ads_at_o-a.com
Precedence: bulk
As you all know, the world of Internet advertising is
rapidly evolving beyond the static media of Web banner
advertising. Leading companies like Proctor & Gamble are
just now learning how to take advantage of multimedia,
animation, video and other Web technologies to deliver
compelling TV-like experiences that are also interactive.
While America's top brands are exploring their options for
using rich media to sell household goods, we believe that
today's game publishers and computer peripheral companies
have the most to gain from Rich Media Web advertising NOW.
Mplayer.com has put together a white paper titled " The Eyes
Have It And The Internet Has The Eyes" that studies this
topic. The White Paper covers the projected growth of the
PC game consumer audience to 40 million consumers by 2002
and their adoption and high usage of the Internet. It also
provides an overview of suggested Internet ad campaigns to
launch and drive sales of PC software and hardware products.
To order a copy please contact Sheryl Kaiser at 650.429.3746
or sherylk_at_mplayer.com.
Regards,
Cher Morgan
Marketing
x3608
Mplayer.com
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