Re: ONLINE-ADS>> Limit difference in Third Party Serving?

Richard Siegel (rasiegel_at_hotmail.com)
Sun, 20 Sep 1998 18:28:19 -0500 (CDT)

• Messages sorted by: [ date ][ thread ][ subject ][ author ]
• Next message: Brian Short: "Re: ONLINE-ADS>> Are Banner Exchanges Counterproductive ?"
• Archive Home Page
• Search
• Previous message: Joel Shellman: "Re: ONLINE-ADS>> Banner serving based on content of news..."
• Maybe in reply to: Kim O'Connor: "ONLINE-ADS>> Limit difference in Third Party Serving?"

Kim wrote (in part)

>"...but I have no way of knowing "before hand" what the difference will
>be, and schedule more than the actual number contracted...<sigh>"

Wouldn't a relatively simple spreadsheet-type historical analysis give
you enough information to estimate shortfalls? With the number of
different ads you've got running, the individual errors should even out.
You would at least have a line on your total budget.

Start with ads sold as independant variable & ads served (or whatever --
that's another thread :-) as the dependant variable. With enough
historical data you'll eventually be able to pick out the various ad
servers/methods as additional independant variables. What the heck, you
might even find some significant seasonal variations as well. Any
comments from the statisticians in the List?

~~~~~~~~~~~~~~~~~~~~~~~~~~~~~~~~~~~~~~~~~~~~~~~~~~~~~~~~
Richard A. Siegel, President
Siegel & Associates - Personal Computer Consultants
rasiegel_at_hotmail.com
Check out our favorite projects at:
http://www.netpets.org http://www.allfree.com
45,000 pages and growing! And Worth Every Penny!

========================================================================
------------------------------------------------------------------------
This week's Online Advertising Discussion List sponsors:
AdKnowledge, CLIQNOW!/The 24/7 Network and The Mining Co.

7 out of 15 top agencies know that AdKnowledge improves web advertising
effectiveness. What are YOU waiting for? AdKnowledge. We make web
advertising work. http://ads01.adknowledge.com/SmartBanner/page/9751.2

---

CLIQNOW! Networks & The 24/7 Network. Buy reach & powerful brands:
*Battle.net, NetRadio, RotoNews, MapQuest, Talk City*
Get these sites on your next buy. http://www.247media.com/umbrella.html

---

QUESTION: What has 5,000 fingers and has grown 44% since April? It's been
called "a Yahoo! on steroids," and it's spreading fast across the web.
ANSWER: The 500 Expert Guides at http://MiningCo.com

------------------------------------------------------------------------
========================================================================
Online Advertising Discussion List To Unsubscribe send UNSUBSCRIBE
http://www.o-a.com/ to online-ads-request_at_o-a.com

• Next message: Brian Short: "Re: ONLINE-ADS>> Are Banner Exchanges Counterproductive ?"
• Archive Home Page
• Search
• Previous message: Joel Shellman: "Re: ONLINE-ADS>> Banner serving based on content of news..."
• Maybe in reply to: Kim O'Connor: "ONLINE-ADS>> Limit difference in Third Party Serving?"

With an archive of more than 14,000 postings, since 1996 the Online Advertising Discussion List has been the Internet's leading forum focused on professional discussion of online advertising and online media buying and selling strategies, results, studies, tools, and media coverage. If you wish to join the discussion list, please use this link to sign up on the home page of the Online Advertising Discussion List.