Re: ONLINE-ADS>> Are Banner Exchanges Counterproductive ?

Brian Short (bshort19_at_idt.net)
Sun, 20 Sep 1998 18:28:24 -0500 (CDT)

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I was also shocked to hear this staggering statistic ( .1% Yikes!):

Joe Bartling wrote:
> Its worse than that. CTR on Banner Exchanges is usually
> less than .1% or 1 in 1000 displays.

Of course, I don't think all banner exchanges are created
equal :-) For example, I operate NurseLink Banner Exchange
( http://www.wwnurse.com/NurseLink/ ), which only accepts
nursing related websites to participate and accepts only
nursing related Paid advertising.

Since this is a highly targeted exchange, I have never seen
a .1% Click-thru rate?? The CTR average seems to be around
2.0% with a range from .8% to 5.4%. This has been fairly
consistent over the past year. Currently 55+ sites
participating with approx. 2200 banners displayed each day.

BTW: Richard, thanks for this great list! It has proven
very useful to us all!

Brian Short RN ~ E-mail: bshort_at_wwnurse.com
WORLDWIDE NURSE - The Internet's Nursing Index
http://www.wwnurse.com/
5540 South Park Drive ~ Savage, MN 55378 ~ (612) 816-8773

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