NONE: Re: ONLINE-ADS>> Banner serving based on content of news...
Re: ONLINE-ADS>> Banner serving based on content of news...
Kim O'Connor (koconnor_at_upside.com)
Tue, 22 Sep 1998 05:48:21 -0500 (CDT)
Richard Hoy wrote:
>>I had an idea for a way to target ad banners.
>Is anyone serving banners based on the content of a news article? For
>example, if an article appears on a site like Wired News mentioning Lotus
>Notes, why couldn't the ad server be set up such that it starts delivering
>ad banners for Lotus every time that article is called?
>This seems quite doable to me, especially for product news. It is just a
>matter of keyword coding the article before you put it up.
I have thought about doing this on my site, I think I could
work it out through Ad Force's system. And we are looking at
the Vignette Story Server (anyone out there using that now?
I'd like to hear about your experiences offline if so.) that
would make this easy I believe.
What I was wondering, what if the article, or product review
is not exactly complimentary to the advertiser?
~~~~~~~~~~~~~~~~~~~~~~~~~~~~~~~~~~~~~~~~
Kim O'Connor koconnor_at_upside.com
Online Sales Manager 650-577-2557
Upside Media UpsideToday:
2015 Pioneer Court http//www.upside.com
San Mateo, CA 94403
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