ONLINE-ADS>> Microscope Re-launch

Ann Handley (ann_at_clickz.com)
Thu, 24 Sep 1998 14:55:32 -0500 (CDT)

• Messages sorted by: [ date ][ thread ][ subject ][ author ]
• Next message: Brad Byrd: "Re: ONLINE-ADS>> Industry Duck and Cover?"
• Archive Home Page
• Search
• Previous message: Bob Serling: "Re: ONLINE-ADS>> Industry duck and cover"

Hello Richard and all. Just wanted to drop you all a note
and announce
that...

...it's baaaack!!

Microscope <http://www.microscope.com> is returning to its
roots as the online advertising industryís premiere banner
review site when it debuts this week.

Unlike the previous version of Microscope, which relied on
the opinion of a single expert to rate the
effectiveness of a banner, the new Microscope relies on a
rotating cast of a dozen industry all-stars to
rate an online ad banner campaign according to five specific

criteria. Reviewers rank the ad banners on the following
points: strategy, concept, execution, design, and
effectiveness.

Each week, three reviewers serve up honest and expert (and
sometimes brutal) opinions on a campaign
of the week. In addition, the designer of the ad chimes in
with his or her own perspective. Readers are
invited to register their opinions on whether the weekís
reviewers are brilliant or brutish.

The new Microscope is exciting... because it really puts
banners to the test. This is not for the weak of heart.

Up on Microscope this week are Michael Diamant, president of

T3 Media; Matthew Freeman of Modem Media . Poppe Tyson; and
Daniel Stein, executive producer of interactive for
Anderson& Lembke. The trio weighs in on Kenwoodís "Get
Stereotyped" banner.

Microscope will publish weekly on successive Wednesdays.
Sign up here to receive the weekly installment by sending an
email to <mail to: microscope-html-on_at_clickz.infobeat.com>,
with the word "subscribe" in the subject line.

So check it out and tell us what you think. We love
feedback.

Ann

------------------------------------------------------------------

Ann Handley, Editor in Chief
The ClickZ Network

ClickZ: http://www.clickz.com
Microscope: http://www.microscope.com
SearchZ: http://www.searchz.com
Who's Marketing Online? http://www.wmo.com
ZCommerce: http://www.zcommerce.com
------------------------------------------------------------------

========================================================================
------------------------------------------------------------------------
This week's Online Advertising Discussion List sponsors:
AdKnowledge, The Mining Co. and ValueClick

7 out of 15 top agencies know that AdKnowledge improves web advertising
effectiveness. What are YOU waiting for? AdKnowledge. We make web
advertising work. http://ads01.adknowledge.com/SmartBanner/page/9751.2

---

QUESTION: What has 5,000 fingers and has grown 44% since April? It's been
called "a Yahoo! on steroids," and it's spreading fast across the web.
ANSWER: The 500 Expert Guides at http://MiningCo.com

---

ValueClick can guarantee you instant revenue on 100% of your ad space
For non-exclusive, flexible solutions that work w/ existing CPM sales,
contact us today: ValueClick http://www.valueclick.com/members.html

------------------------------------------------------------------------
========================================================================
Online Advertising Discussion List To Unsubscribe send UNSUBSCRIBE
http://www.o-a.com/ to online-ads-request_at_o-a.com

• Next message: Brad Byrd: "Re: ONLINE-ADS>> Industry Duck and Cover?"
• Archive Home Page
• Search
• Previous message: Bob Serling: "Re: ONLINE-ADS>> Industry duck and cover"

With an archive of more than 14,000 postings, since 1996 the Online Advertising Discussion List has been the Internet's leading forum focused on professional discussion of online advertising and online media buying and selling strategies, results, studies, tools, and media coverage. If you wish to join the discussion list, please use this link to sign up on the home page of the Online Advertising Discussion List.