ONLINE-ADS>> MODERATOR's NOTE: Sponsors / Online Ad News

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Mon, 28 Sep 1998 13:42:30 -0500 (CDT)

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Hey all,

Last week three companies sponsored our discussions. I'd
like to take a moment to introduce them.

First up is ValueClick. They can guarantee you instant
revenue on 100% of your ad space. For non-exclusive,
flexible solutions that work with existing CPM sales, visit
them at:

http://www.valueclick.com/members.html

The second sponsor last week, and continuing this week, has
5,000 fingers and has grown 44% since April. It's been
called "a Yahoo! on steroids," and it's spreading fast
across the web. Of course I'm talking about the 500 Expert
Guides at The Mining Company. You can explore their
advertising opportuntites for yourself, or your clients, at:

http://beanadvertiser.miningco.com/

Our final sponsor last week, and also continuing their
support this week, is AdKnowledge. Seven out of 15 top
agencies know that AdKnowledge improves web advertising
effectiveness. What are YOU waiting for? Check them out at:

http://ads01.adknowledge.com/SmartBanner/page/9751.2

If you have need for a service these guys can provide,
please consider using them first. Their dollars help make it
possible to bring you the List as a free service.

=============

Now on to a few headlines that made the rounds last week.
Feel free to send your comments on to the list posting
address (online-ads_at_o-a.com).

Categorizing Net users
News.com
http://www.news.com/News/Item/0,4,26746,00.html?st.ne.1.head

Web Advertising Faces Growing Pains
The Industry Standard
http://www.thestandard.com/articles/display/0,1449,1802,00.html?home.mf

Ad networks test rich media across sites
Ad Age
http://www.adage.com/interactive/articles/19980921/article5.html

Exclusive Internet advertising deals' strategy questioned
Ad Age
http://www.adage.com/interactive/articles/19980928/article1.html

Stuck in a rut
ClickZ
http://searchz.com/clickz/092198.shtml

CyberGold Finds Attention Doesn't Pay
The Industry Standard
http://www.thestandard.com/articles/display/0,1449,1790,00.html?1447

Online/Internet Services Top Ad Category for August
IAR
http://www.internetnews.com/IAR/1998/09/2804-top.html

That's it!

richard

--------------------------------------------------------
richard hoy
moderator, online advertising discussion list
director, marketing and client promotions
the tenagra corporation
http://www.tenagra.com/
p: 281.480.6300 | f: 281.480.7715 | e: rhoy_at_tenagra.com
--------------------------------------------------------

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