NONE: Re: ONLINE-ADS>> Industry duck and cover?
Re: ONLINE-ADS>> Industry duck and cover?
Andy Bourland (andy_at_clickz.com)
Mon, 28 Sep 1998 18:40:00 -0500 (CDT)
William Greene wrote:
>>>>>>>>>
>If I'm selling a specific product or service, my best bet would
>be
>buying on a Cost Per Inquiry or a Cost Per Sale model. However,
>it's
>hard to find lots of website publishers that understand this
>model right
>now, unless you've got some sort of affiliate program that they
>can
>join.
><<<<<<<<
On the contrary, Bill... Web site publishers understand the CPI
and CPS model all TOO well: the marketer advertises for free,
while the publisher makes little or no money. It's the DMers who
need to figure an equitable, profitable way for publishers to
promote their products to their audience.
The people who make out are the networks who sell the CPI/CPS
inventory (taking a 20+% chunk of the action) and the marketers
who advertise for free. I have YET to hear of a SINGLE publisher
who made out well on a CPI/CPS deal. Only the networks and the
marketers.
Until that inequity is resolved so the publisher wins as well,
the DM model will continue to sputter online...
<sipping my Cafe Cubano>
Andy
------------------------------------------
Andrew Bourland, Publisher
The ClickZ Network:
ClickZ: http://www.clickz.com
Microscope: http://www.microscope.com
SearchZ: http://www.searchz.com
Who's Marketing Online? http://www.wmo.com
ZCommerce: http://www.zcommerce.com
========================================================================
------------------------------------------------------------------------
This week's Online Advertising Discussion List sponsors:
The Mining Co., CLIQNOW!/The 24/7 Network and AdKnowledge
QUESTION: What has 5,000 fingers and has grown 44% since April? It's been
called "a Yahoo! on steroids," and it's spreading fast across the web.
ANSWER: The 500 Expert Guides at http://MiningCo.com
---
CLIQNOW! Networks & The 24/7 Network. Buy reach & powerful brands:
*Reuters News, The Mining Co., Wall St. Sports, Jokes.com*
Get these sites on your next buy. http://www.247media.com/umbrella.html
---
7 out of 15 top agencies know that AdKnowledge improves web advertising
effectiveness. What are YOU waiting for? AdKnowledge. We make web
advertising work. http://ads01.adknowledge.com/SmartBanner/page/9751.2
------------------------------------------------------------------------
========================================================================
Online Advertising Discussion List To Unsubscribe send UNSUBSCRIBE
http://www.o-a.com/ to online-ads-request_at_o-a.com
