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NONE: ONLINE-ADS>> Another Yahoo Needed

ONLINE-ADS>> Another Yahoo Needed

Mark Pruner (markatty_at_ix.netcom.com)
Mon, 28 Sep 1998 18:40:13 -0500 (CDT)

I was wondering if anyone had ideas on why Yahoo is the
only global directory. Lay people seem to believe that Yahoo
lists every company on the web, but as discussion here has
shown, not only does Yahoo not list every company, they File
13 a large percentage of submittals. While some of the
submittals to Yahoo are certainly efforts at spamming this
directory, we're tired of playing Yahoo roulette, not
knowing for weeks whether Yahoo will list a legitmate site.
Yahoo seems to have lost sight of their original raison
d'etre and become a "portal."

I would think that for $40-50 million dollars someone could
come up with a viable and more comprehensive directory
categorizing "all" websites and quickly realize a market
capitalization in the range of $200MM to $1B given the
multiples of some of the other websites. Now admittedly,
these are back of the napkin numbers, but I don't think they
are out of the question. If they are anywhere near close,
why do we have multiple search engines and only one "global"
directory?

Mark

________________________________________________________________

Mark Pruner mark_at_webcounsel.com
Web Counsel, LLC 914/925-9300 (voice)
Suite B-103 914/967-7333 (fax)
555 Theodore Fremd Ave.
http://www.webcounsel.com
Rye, NY 10580 Website Based Marketing
________________________________________________________________

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