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Re: the industry *hush* over banner caching

From: Craig Vincent <craig_at_webdream.com>
Date: Wed, 6 Jan 1999 22:01:45 -0600 (CST)

Brad,

In regards to your comment regarding banner caching,
although most people are unaware of it...but any image can
be set to not cache in a browser's memory....ie...any banner
rotation that pays on a CPM basis should have the code :

NOSAVE in their image declaration

ie. <IMG SRC="whatever.jpg" WIDTH=50 HEIGHT=100 NOSAVE>

This command should prevent caching of about 85-90% of all
images on most browsers...the only stipulation against this
is that you can actually place coding inside the graphic
itself to actually ensure the image is cached...Although it
doesn't cure the problem, using NOSAVE to prevent banner
caching is a simple step in retrieving more accurate
statistics.

Craig Vincent
Senior Webmaster
http://www.webdream.com


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Received on Wed Jan 06 1999 - 22:33:23 CST


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