Re: Re: Good banner, Bad banner??
ROBBIE CHRISTOFFERSEN WROTE
> Maybe we could get some comment on the
> banner creative and "branding" they are attempting to
> accomplish with that ad. Thanks, great discussion group.
JONATHAN BUNNEY WROTE:
> Maybe I'm missing the
> obvious, but having gone back to the site a second time, I
> still have no idea what the banner meant.
>
~~~~~~~~~~~~~~~~~~~~~~~~~~~~~~~~~~~~~~~~~~~~~~~~~~~~~~~~~~
I'm not sure that I have the answer to the creative vision
behind the '500 sites yahoo was afraid to list' banner,
however having been slightly puzzled by it myself I looked a
bit further and came across the following:
http://aboutus.miningco.com/yahoo.htm
Which pretty much tells the story. In brief it is claimed
that Yahoo do not feature the Mining Co. sites in their
index (the reasons vary depending on whose account you
listen to).
The upshot of all of this would seem to be that the banner
is valid in taking you through to the Mining Co. site (and
is not some kind of 'free sex and chocolate' gimmick),
however the location of the relevant article should
certainly be a little more obvious!
Cheers
Iain
[ e ] i.tait_at_syzygy.net
[web] www.syzygy.net
[icq] 5983473
========================================================================
------------------------------------------------------------------------
This week's Online Advertising Discussion List sponsors:
GoTo.com and AEC Media
GoTo.com -- Get Keyword Advertising for Pennies a Click
If they don't click you don't pay!
http://www.goto.com/d/advertisers/p/generic2/?Promo=onlineads.12
---
GET 60% OF THE ARCHITECTS, ENGINEERS, & CONTRACTORS WITH ONE BUY
**Cutting-Edge Technology. Full Reporting. Premium Network Partners**
AEC Media has unmatchable value. Visit: http://www.aecmedia.net/
------------------------------------------------------------------------
========================================================================
Online Advertising Discussion List To Unsubscribe send UNSUBSCRIBE
http://www.o-a.com/ to online-ads-request@o-a.com
Received on Thu Jan 07 1999 - 06:42:41 CST
