Re: Canadian Measurement Services
RITA FERRARI <RITA_at_THOM.COM> WROTE:
> Although I have found numerous American companies (each with
> different methodologies and standards...whew!), I have yet
> to come across anyone in Canada doing anything that is even
> remotely close on a regular (i.e. weekly) basis.
>
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Welcome to the world of being 10% of the size of the USA.
I am not aware of any usage panel or montoring that has
Canada as a seperate panel. I seem to recall one of the
major USA based ones does try to get Canadians on the panel.
Due to the market size Canada has very little to work with
that is 'Home Grown'.
IAB Canada has a E&Y survey
(http://www.iabcanada.com/survey/index.shtml) that has most
visited websites etc as a small part of the survey but most
of it is a 'state of the nation' survey.
Angus Reid does have have a Internet panel composed of only
Canadians that you might be able to use. They can submit
questions to this panel on a 1/4ly basis and provide the
information back to you, example, what are the top 5
websites you visit? This panel is about 3000-5000 people in
all areas of the country. This panel is also the basis of
their synicated research.
Hope it helps.
Steven Heath
General Manager
GreyInteractive West (Canada)
Phone: (604) 687-1001 Email: Steven_Heath_at_grey.net
Web: http://www.grey.net
Canada's only national Interactive Marketing Agency
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Received on Sat Jan 09 1999 - 05:53:22 CST
