Re: Online Advertising & the Movies

From: Rob Frankel <rob_at_robfrankel.com>
Date: Fri, 8 Jan 1999 22:59:24 -0600 (CST)

PAUL SCHROADER WROTE:
>I'm looking for anyone who has had success selling online ad
>space to movie production companies or theater chains.
>
>I've reviewed the movies sections of dozens of online
>newspapers and see little or no movie/theater-specific ads.
>
>Does this mean that production companies and theater chains
>aren't up to speed when it comes to online marketing, or are
>papers' online sales staffs simply not going after this
>business?
>
~~~~~~~~~~~~~~~~~~~~~~~~~~~~~~~~~~~~~~~~~~~~~~~~~~~~~~~~~~~~

Greetings from the movie capitol of the world, where
executives are the product of a fualty gene pool more than
anything else.

The truth is, Paul, that out here in Tinsel Town,
advertising and such is really not much of a priority. The
money to be made in all other aspects of production,
marketing and distribution dwarfs the potential returns from
online participation.

I still haven't met anyone in the movie/TV business that has
a real notion as to what online is for or what it does --
and believe me, I have/had two of the world's biggest movie
names as clients.

And don't let those ridiculous movie sites you see out there
fool you. Most companies put stuff online for the same
reason they do everthing else: they see everyone else doing
it.

Wish it weren't true, but c'est la guerre.




Rob Frankel

"Branding is not about getting your prospect to choose you over your
competition; it's about getting your prospect to see you as the only
solution." (sm) -- Rob Frankel, columnist, consultant, author
Big Time Branding (SM) http://www.robfrankel.com
Subscribe to FrankelBiz for FREE at:
http://www.robfrankel.com/frankelbiz/form.html
Toll-Free USA & Canada: 1-888-ROBFRANKEL Mailto:rob_at_robfrankel.com


========================================================================
------------------------------------------------------------------------
       This week's Online Advertising Discussion List sponsors:
                        AEC Media and GoTo.com

  GET 60% OF THE ARCHITECTS, ENGINEERS, & CONTRACTORS WITH ONE BUY
**Cutting-Edge Technology. Full Reporting. Premium Network Partners**
  AEC Media has unmatchable value. Visit: http://www.aecmedia.net/

                                ---

      GoTo.com -- Get Keyword Advertising for Pennies a Click
             If they don't click you don't pay!
 http://www.goto.com/d/advertisers/p/generic2/?Promo=onlineads.12

------------------------------------------------------------------------
========================================================================
Online Advertising Discussion List To Unsubscribe send UNSUBSCRIBE
http://www.o-a.com/ to online-ads-request@o-a.com



Received on Sat Jan 09 1999 - 05:53:24 CST