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Re: How to value a web site?
MARK WELCH <MARKWELCH_at_ADBILITY.COM> WROTE:
>I see that LWN is currently running Burst ads, so I assume
>ad revenues are VERY far from optimal, probably under $1 CPM
>average (net to LWN after Burst commissions). I didn't see
>any ads that appear to be targetted to a Linux or even a
>computer-related web site. But since I'm not a Linux user,
>I could be wrong: maybe the site has lined up some great
>deals with Caldera or Red Hat or other Linux industry
>players who are paying $5 CPM or even $50 CPM for ads at the
>site, but only served to visitors using Linux (e.g.
>targetting by browser and OS).
>
~~~~~~~~~~~~~~~~~~~~~~~~~~~~~~~~~~~~~~~~~~~~~~~~~~~~~~~~~~~~~
Just a note about this comment. Right now, without any
targeted advertising sold for the site, Burst is delivering
about $3 CPM consistently for me. Thats just running the
default ads. Isn't a big difference, but is 300% difference
when you consider it versus $1 CPM.
Ryan Stultz
arc_at_dragon-isle.com
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